Tel: 011 469 1396

Win a Mangwanani Moonlight Night Spa for 2 valued at R 2 000!

My husband recently surprised me with a Moonlight Spa at Mangwanani. Seldom have I encountered such exceptional service from the moment we arrived until we left-no wonder they have won “Spa of the Year” 6 years in a row! Mangwanani is a unique African Spa Experience which incorporates Wellness, Entertainment and Social Responsibility. Their mission being “Healing Africa through African healing.” We were indulged in True Decadent Revitalization.

What a remarkable experience! So much so that I would like you to win this fabulous prize inclusive of the following:
Welcome Cocktail & Light Snacks, Izimanga - Full Body Traditional Hot Stone Massage, Molala - Ancient African Head & Neck Healing Treatment, Traditional African Royal Foot Massage (from toes to knees). Each treatment is 45 minutes. Dinner & Drinks. Terms & Conditions apply.

To enter click on
Mangwanani Moonlight Night Spa Competition


Destiny Strategies for
Entrepreneurs Workshops

I am once more delighted to be part of the very successful Destiny magazine  Road Show. The workshops are committed to addressing challenges and empowering women with practical advice and guidance, as well as providing access to the right business solutions and tools to launch, manage, promote and grow their businesses.

Speakers  include:

Khanyi Dhlomo
-Be Your Own Boss – Information and Inspiration for Entrepreneurs
Timothy Maurice Webster- How to Create a Powerful Personal Brand
Haydee Antezana-First Impressions for Lasting Opinions

Dates: Cape Town 3 October, Bloemfontein 31 October 2009.
Cost: R495 per person, including lunch, a goodie bag, a year’s subscription to DESTINY or a free one year renewal

To Book: visit Or email or call 012 667 6323


Check out our new Website!


After 6 months of hard work here it is-our brand new website. 
Our aim was to make it as user friendly as possible, whilst making sure we are meeting the needs of you - our customer.

There are categories for corporate PA's , the Stay at Home Mum, the Executive Team, the Government Official, the Women's Event, the Team Build session and many more.
Should you find any gremlins, spelling errors-please let us know. We also welcome suggestions, lots of compliments and a couple of criticisms.

Becoming a Legend!

I recently presented at Nycomed’s (global pharmaceutical company) conference this month. It was refreshing to see such a motivated team. Business Unit Head Charl De Klerk shared the message that you need to work at making your brand a legend-like Harley Davidson (amongst others) has so successfully done.

“This session has been great not only in enhancing everyone’s career prospects, but also their lives on a personal level. This presentation has ensured that our sales force will be remarkable brand ambassadors for our company, and as a result this will make them capable of growing our business and building stronger relationships. Thank you!”

Priyal Sodha, Marketing Assistant OTC


A Brand called YOU!

Companies spend millions of Rands constantly building and improving their brands to have the competitive edge.  When last have you updated the brand called YOU? Is your current personal brand assisting you in creating your ideal life? In this issue I share strategies to design a powerful and memorable brand.

“Everyone has a chance to be a brand worthy of remark.”
Tom Peters

In this E–letter:
“Be a Remarkable Brand”
A Brand called YOU
Win a Mangwanani Moonlight Night Spa valued at R 2 000
Destiny Strategies for Entrepreneurs Workshops
Check it out -our brand new website!
Becoming a Legend-Nycomed

“Be a Remarkable Brand”

This corporate presentation will provide you/your staff with the skills to:

• represent a consistent, authentic 
• impress others with your image  
   excellence, business etiquette and
• make your personal brand a  
   powerful and influential tool in
   today's fast-paced world

Now is the time to take control of your brand. Let the team at Professional Impressions help you or your company to increase the impact of your impressions. We look forward to helping you design your personal brand and unlock your unlimited potential!

For a detailed quote contact us on 011 469 1396

A Brand Called YOU!

Successful Personal Branding entails managing and influencing how others perceive you. In today’s online, virtual age having a powerful personal brand is crucial.
Think of some of the world’s most commanding personal brands…. Oprah, Nelson Mandela, Tiger Woods, Donald Trump and Richard Branson. These individuals have worked long and hard to establish powerful personal brands.
How hard have you worked at managing the brand called YOU? I believe in today’s fast changing world this is the key to your success.
Now is the time control and manage your brand.  Here are some ways on how to achieve this:

Describe Your Brand
Most people don’t know what their brand stands for. Do you? You can’t develop your brand until you know what the brand stands for.

“Customers must recognize that you stand for something”
Howard Schultz-CEO of Starbucks

Go to Brand Tags, a website that 'crowdsources consumer insights'. You can view what others perceive certain brands as – examples:
Hugo Boss-arrogant, designer, elegant, European


Jack Daniels
-good times, heritage, smooth

Write down 3 descriptive words you want people to instantly think of when they think of you.  Now, ask your friends and colleagues to describe you in 3 words. If their words match yours-you are displaying your brand authentically. Caution-if the words are negative-you have some work to do. If you work for someone else –you are a brand within a brand. You need to be clear about what both brands stand for. There has to be a congruency between both if you wish to keep your job!

Plan a Brand Intervention
The good news is…you have the power to influence others to see you the way you want to be perceived. Once you have a clear description of your brand, select the areas you feel need improvement and put in place a “brand intervention.” These are some areas that may need changing: your image, etiquette, confidence, voice, negotiation or communication skills.

Be the “Real Thing”
People smell fake a mile away. Ensure your personal brand is authentic and it reflects your personality, values and vision.

Be Consistent 24/7
Everything you do and say is linked directly to your personal brand. In order for others to “buy” into your brand message you need to be consistent in  your actions and words. If you are inconsistent in communicating your brand you will confuse your audience and they will leave you in no time. You need to be as consistent as the taste of Coca Cola.

Digital Branding
In this digital age people interact with your brand instantly-therefore your message needs to be clear and powerful. Think of your website-the most popular websites are those which provide added value-eg click on latest free tips. The emails/newsletters people read are those where they believe the brand is worth reading. 

If you enjoy writing-use social media by blogging or “twittering”. It is a great way to increase your search rankings and grow brand awareness. If you are comfortable to be seen in public-try a podcast or video. To view examples click here.

Be Persistent
Be patient with yourself-most great brands took years to become what they are today. Insist to persist.

Every few months give yourself a “brand performance review” to see if you are still on track to being the brand of choice.

Professional Impressions would like to credit:

Fast Track-The Brand Called You-Tom Peters
Branding in the Digital Age-Katharina Scholtz
Tips for Personal Branding-Lyndi Lawson

Tel: 011 469 1396
Fax: 0866 140 205
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